Why going premium with intensives and retreats isn’t just good business. It’s your clinical and career survival strategy. A free guide by Lucy Orton.
Get the Free GuideTherapists across the UK and US are seeing something they haven’t seen before: softening inquiry rates, clients managing with apps and AI tools, and an increasing pressure — from platforms, from the profession, from their own anxiety — to lower fees.
Meanwhile, BetterHelp pays therapists as little as $30 per session. Headway takes up to 40% of already-compressed rates. ChatGPT handles emotional check-ins for free. The message being sent to the profession — whether anyone intends it or not — is that therapy should be cheap.
This guide is a rebuttal to that message. And a map to somewhere better.
“When an industry gets disrupted, two types of practitioners emerge: those who compete on price with the disruptor, and those who move so far upmarket the disruptor can’t follow them. Be the second type.”
Lucy Orton
IFS · Brainspotting · MSTI · ICF | 18+ Years Clinical Practice
Lucy Orton has spent nearly two decades in clinical private practice, working with high-achieving individuals and couples. She built a premium intensive and SE Asia retreat practice — while others told her it couldn’t be done at those fees. Now she mentors therapists who are ready to do the same. Her calendar is full. Her waiting list is growing. This guide is the conversation she wishes someone had started with her years earlier.
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“You did not spend years training, supervising, and developing clinical depth just to compete with a chatbot.”
— Lucy Orton, The Best Protection for Therapists